Papirfly - Empowering brands

Transform the way your brand works forever with Papirfly. Create growth for your brand in every direction through our platform.

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AI-lluminate: Beyond the hype, part 3 – The 3 pitfalls of AI

You don’t have to look far to feel the air of AI-scaremongering. Robots coming for our jobs, AGI (General Artificial Intelligence) surpassing human ability, reaching the point of ‘Singularity’ – the hypothesis that AI will become smarter than people and t

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AI-lluminate: Beyond the hype, part 2 – AI was invented in December 2022…right?”

Cast your mind back to the end of last year and think about your Instagram, Facebook, and Twitter (as it still was) feeds. If they were anything like mine they were likely full of friends’ AI-generated photos. Or, at least, the ones that made them look sm

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How to unleash brand management excellence from one platform

In a dynamic global marketplace, maintaining a consistent and captivating brand image across diverse regions and channels is no easy feat. For countless global enterprises, brand management poses different challenges depending on size, industry, and the c

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Changing the game of brand management at Papirfly

Today marks a significant shift in Papirflys vision for empowering enterprises to give their people the tools to activate their brands – everywhere. Having delivered innovative brand management solutions for over 20 years, we’ve consolidated the 32 pro

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Managing GDPR compliance in Digital Asset Management the role of a GDPR manager tool for handling consent

DAM products and their relation to data management and GDPR As businesses become increasingly reliant on digital assets, managing data and ensuring its privacy has become more important than ever. One of the ways companies are doing this is through dig

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A template is not just a template ensuring your brand can evolve over time

A template is not just a template A “template” can cover a lot of area and be as simple or as complex as you need it to be. It can be a simple “change the name and address” ad all the way to using advanced layout engines to make multi-page documents of

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How real-time marketing materials elevate your social media strategy

So what makes a good social media strategy? The buzzword is responsiveness – reacting quickly and positively. Social media goes at pace – news breaks on Twitter, in particular, far faster than it will reach other media, and it enables the audience to resp

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Co-op advertising model – professional services powered by unique innovative technology

What is co-op advertising and why do companies need it? Co-op advertising is the sharing of the advertising costs between a major brand or manufacturer and its local retail channel partners. The local retailers get the benefit of additional marketing d

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The 4 key steps to building brand equity

Its becoming increasingly difficult for branding and marketing teams to establish and sustain customer loyalty in todays fast-paced and highly competitive market. Regardless of whether your business operates in a B2B or B2C environment, building a repu

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The recipe for successful data-driven decisions

The importance of analysis in the digital era In today’s fast-paced business environment, disruptive technologies and new innovations have become the new normal. These technologies are characterised by their ability to challenge the status quo and, in

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